Facebook Changes: What This Means for Your Beauty Business

 

LikeIf you have a Facebook business/fan page or planning on getting one, there are a few changes that have been made that will affect you and your followers.

I’m sure you have probably noticed some of these changes but may not be aware of how you can maneuver through the new policies so that your fans can get the most out of your interactions with them.

Facebook Algorithms have changed. Big publishing companies are facing a greater difficulty with the new changes, more so than the smaller businesses, however, we are still greatly impacted.

Facebook’s news feed will primarily focus on family and friends material when it decides who sees what. This means that some of your favorite fan pages may not come through your news feed as often as before.

What does this mean for your business page? It means that fewer fans will also see less and less of your posts placed on the fan page. The bottom line is that Facebook wants you to pay to be seen. Whether its through boosting your page, boosting your posts, or placing a full ad.

There are some ways to still have better visibility without spending money. I have listed 3 tips that will help your posts be seen.

  1. Post more often.  Most of us beauty professionals do not have time to be on social media all day, however, research has shown that posting multiple times a day will allow your fans to hopefully see at least two of your posts through their news feed. There are several tools that you can use to manage your social media if time is a factor.
  2. Use Video More Often. In general, people tend to engage video more often than simple written posts with no graphic as well as those with a graphic. Facebook allows more people to see more video content from their favorite fan pages. Don’t like to be out front on video? No worries. You can always capture shots of your work without being in the video. Or if you’d like to focus on a favorite product as you explain its benefits, you can do that as well. What ever works best for your comfort.
  3. Encourage your followers to share your post if they found value in it. Sharing is a great way for others outside of your fan base to see your posts. Sometimes you will have those that will organically share your posts. Others may need a nudge. Simply ask them to share if they found value.

Hopefully you found value in this blog post. If you did, feel free to share this on your Facebook page as well.

 

Love & Success,

Erica



Erica is a 20+ year veteran in the beauty industry serving as a licensed Stylist, Instructor, Certified Colorist EricaAkerBeautyMentorEducator and Trichologist. She is passionate about helping Beauty Professionals reach their highest potential in the Beauty Business by attracting awesome loyal clients, charging what you are worth, and finding balance between work and personal time for a happier and more fulfilling life. Erica loves reading, writing and is a bona-fide “forever student always learning”. She resides in a quiet suburb outside Metro Atlanta GA with her husband Fernando

 

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