Savvy Marketing ideas for business from the 2016 Trump Clinton Election

Political Party Sporting Event -Bumper Boats. Democrat Donkey and Republican Elephant facing off in bumper boats.

 

The 2016 Election between Donald J. Trump and Hillary Clinton has been a whirlwind ride to say the least.

The American people have been frustrated, divided, angry, and disappointed. Their message was loud and clear in this historic election day bid from both sides, plus a few voices were also heard from the Libertarian and Green Party.

Regardless of your candidate, as business leaders, we can all learn a few savvy business lessons from this election if we are willing to open our minds.

As this election proceeded, I took note of the many savvy marketing strategies that were being used by each candidate. They were awesome, even if they stirred up emotions of anger or happiness. (I’ll only focus on Donald Trump, Hillary Clinton, and Gary Johnson for this blog)

These principles can and should be used by anyone in the beauty business as well as  any other type of business.

Who is the target Audience?

Hillary Clinton focused her attention mainly on the audience her husband, former President Bill Clinton and President Barack Obama resonated with. Hillary’s strategy seemingly was to pick up where they left off. She zoomed in on the poor and dis-enfranchised, black voters, women and to an extent, Hispanic and millennials as well as teaming up with celebrity’s such as Jay-Z and Beyonce.

Donald Trump surprised many analysts. Initially many thought that he would focus on the usual conservative voter, the rich. Shockingly, Donald zoomed into an untapped market. Rural white Americans, the working class, who felt left out and forgotten. He listened to them and spoke what they wanted to hear.

Gary Johnson attracted those that were fed up with both Democrats and Republicans. He created a bigger dent (in my opinion) with Hillary. He captured many democrat voters as well as Independent voters who simply did not want Hillary as their candidate.

President Obama started it back in 2008 having an online presence, but  Digital Marketing in this election was as BIG as it has ever been. Social media was in full effect with the masses voicing their opinions and opposition of the candidates. Let’s explore some of the measures these candidates took and how you can apply these same strategies to your business.

1) Online Marketing

Website.

Each had easy to navigate and straight to the point websites. They were very clear on who they are, what they do, and how you could benefit from supporting them. Having a website is a no-brainer. If you don’t have one as of yet, you have been left behind.

A website is your online resume in today’s marketing of relationship building.

Email marketing.

Some people think its dated and old school. I beg to differ. Email marketing is alive and well. Each candidate had an opt-in box for you to stay informed through emails. They also took advantage of the option for supporters to make online donations.

President Obama took full advantage of an opt-in page for emails and donations. This easily set him apart from Senator John McCain, who had not quite grasped the idea of online marketing back in 2008. It proved to be mighty effective, especially for the younger generation who could relate to the much younger, technical savvy, Barack Obama.

Online tools are highly effective and your business needs them.

 Social Media

There was not a day that went by where I didn’t see something come across my news feed on Facebook, Instagram or Twitter.

Consistency of staying in front of voters was super important. It kept the candidate top of mind with the voters.

You should be be consistent with posts about your business, services and products on a daily basis as well. You never know whose watching. When they finally need a service or product, they will think of you first to fulfill that need. Why, because you are always in front of them consistently.

Social Media Ads

Everyday I saw an ad on my Facebook feed directing viewers to the Gary Johnson Facebook fan page or website. Johnson unfortunately, did not get the exposure as Trump or Clinton with traditional media outlets but, in wisdom, he took to heavily running social media ads that would place him in the face of potential, highly targeted, voters.

Social media ads are very effective (when done right), for any type of business, including your beauty business!

2) Offline Marketing

Each candidate hit the pavement meeting people face to face. They listened to their stories of hardship, disappointment, and wanting a change. They accomplished this with:

Speaking Events

The candidates showed up to speak at rally’s, town hall meetings, schools etc..

Speaking publicly is a great way to reach more people in one setting, LIVE and in person. It allows the audience to get to know the candidate outside of media outlets and biased opinions.

You too, can use the speaking platform in your beauty business. It could be in the form of a seminar, workshop, vendor opportunity etc.. that will get you up close and personal with potential clients.

Fundraisers

Money drives campaigns. The Candidates knew that the more money raised would not only bring awareness but would entice people to give towards something they believed in.

“Talking up” your services or products is a form of fundraising. It’s a great way to increase your income. Clients should hear you speak about all of the benefits that they will get by using your services, products, or both. Keep your inventory of products in stock. Offer bonuses or utilize up-sells for your services or products for added income.

Volunteers

No candidate can run a campaign without having volunteers out there to help spread their message. This strategy is a no-brainer when building your business.

Having people out in the public who will refer you, who will sell your product through word of mouth and who are willing to be your mouthpiece when you aren’t present is highly effective.

This strategy could come from your clients, family or friends that love you and will speak well of you and advocate for you when they are out and about with there friends, family and even strangers. They are ready and willing to recommend you and your products and services to anyone they cross paths with.

I hope these marketing insights from our 2016 Presidential candidates are helpful to you as you push forward in your beauty business!

Love & Success,

Erica


Erica Aker Beauty Business MentorErica is a 20+ year veteran in the beauty industry serving as a licensed Stylist & Instructor, Certified Colorist Educator and Trichologist. She is passionate about helping Beauty Professionals reach their highest potential in the Beauty Business by attracting awesome loyal clients, charging what you are worth, and finding balance between work and personal time for a happier and more fulfilling life. Erica loves reading, writing and is a bona-fide “forever student always learning”. She resides in a quiet suburb outside Metro Atlanta GA with her husband Fernando.

 

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