What Two Wild Bears Taught me About Working with My Ideal Client

Black Bear (Ursus americanus) seen in Yellowstone National Park. Wyoming, USA

On the 4th of July weekend, my husband, sister-in-law and brother-in-law vacationed together in the Smokey Mountains, home of the famous Gatlinburg, Tennessee. If you’ve never experienced visiting a mountain region, I highly recommend it. The breathtaking mountain views are spectacular and quite peaceful.

We arrived for a family reunion, but we decided to make it a much needed “vacation getaway” also.

We had a great time with the family. There were several activities planned.

Outside of our family reunion activities, we also had opportunities to do activities on our own downtime.

Myself, my  husband and in-laws retreated back to being kids again. We visited museums, went on a haunted zombie tour, played 7D laser tag, and rode a roller coaster to name a few. However, after all of our adventure nothing topped the unexpected arrival of two frightful looking guests at our resort…

Two Big Black Bears!

My sister-in-law and I were sitting on our condo balcony chatting around midnight. It was a peaceful, quiet night after an explosive and exhilarating 4th of July fireworks show that had ended just an hour earlier.

When out of nowhere, I spotted a black bear casually walking on the side walk across the street. My first thought was that if someone just happened to be walking on that sidewalk, they would be in for a BIG surprise.

I immediately called 911 to get help… the dispatcher called the report in. I thought it to be strange that only one officer showed up. I was expecting to see several cops and the wildlife patrol with guns ready to kill the vicious animal, however that wasn’t the case.

The officer rode by but didn’t see the first bear, but he did see the second bear. He was eye to eye with this one. Surely he was ready to shoot this one down… not so. He rode by it as if re-directing him into a different direction.  After a couple of minutes we never saw the officer, or the bears anymore.

What a disappointment to not have any action out of this incident. The only action I got was my sister-in-law screaming and hollering at others who were out walking, to be careful on the streets because two bears were spotted.

To our surprise, we learned that black bears walking around aren’t all that unusual for the area. The people that live there are used to them. They respect the wildlife and simply keep themselves aware and at a reasonable distance. Black bears apparently are not as dangerous as one may think as long as they aren’t threatened. Usually a scream or throwing a rock at them will have them running the other way away from humans.

Black bears are pretty mild tempered, it’s the grizzly’s that are more dangerous.

I learned something new this weekend, it’s important to know the environment you’re in and how to properly navigate the area to avoid any dangers that may arise. But most importantly, the people who reside in the mountains respect nature as it is. They are not quick to kill a snake, bear or otherwise unlike people in the area I grew up in.

This makes me think about how we should navigate in the beauty business. We have to research and do our homework when it comes to marketing and becoming known in the areas our ideal clients hang out in.

We need to know how to speak to them in a language that they can relate to. We must respect what their desires are when it comes down to them choosing us as their “go-to” beauty professional. There is a certain atmosphere and environment that they look for. We can’t expect them to come into our territory if it’s not suitable for their tastes.

I realized, like with the bears, I should have made myself familiar with their environment and habits. I had to offer a level of respect to them if I wanted to remain safe, instead of shooting them down because I didn’t understand them.

In winning your ideal client you must get to know who your ideal client is. You must research, study them, understand their needs so that you can deliver all that they need and more. You can’t expect them to conform to your environment, you must adapt to what they expect from you as a professional.

Again like with the bears, you respect the client they will respect you.

Love & success,


Erica is a 20+ year veteran in the beauty industry serving as a licensed Stylist, Instructor, Certified Colorist EricaAkerBeautyMentorEducator and Trichologist. She is passionate about helping Beauty Professionals reach their highest potential in the Beauty Business by attracting awesome loyal clients, charging what you are worth, and finding balance between work and personal time for a happier and more fulfilling life. Erica loves reading, writing and is a bona-fide “forever student always learning”. She resides in a quiet suburb outside Metro Atlanta GA with her husband Fernando




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CHARLES MACK July 21, 2016 at 7:20 pm



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